Online shopping is defined as the process a customer engages in to buy a product or a service through the internet. The internet has totally redefined shopping around the world, and has essentially become the center of retail selling and shopping. Online shopping is considered as one of the most popular activity in the internet and comes third after e-mail activities, web browsing and instant messaging.  It has therefore greatly impacted and influenced the lives, and the living standards of so many people, unlike in the past. Internet has become a basic conduit of commerce and information in online business which is growing rapidly.

Buying women’s clothing online has been made more customer oriented due to the selective nature and fastidiousness, not to mention the peculiar fashion styles trending around the world at a particular time. 

In online buying, the need to touch, feel, and smell, or trying out the product, may not be possible. There are several factors that affect buying women’s clothing online:

Geographical distance

Consumers tend to favor retailers who are within close proximity to them, and that may explain the fact that an online retailer will only dominate consumers (in this case, women’s clothing) within his country and the neighboring countries.

Risk and Trust

As there is never any physical contact between the online retailer and the buyer, the symbiotic relationship of the buyer and the seller is essentially built on trust and risk. This basically refers to the risk to pay or deliver correct goods as the case may apply. Under such conditions of uncertainty, risk and trust are important factors in buying women’s clothing online.

Need for special clothing

Women’s clothing, styles and fashion, tends to change and vary from time to time, therefore the online retailer who is in a position to fully sustain and satisfy this need, definitely dominates this sector of online retailing.

Time pressure

The order placement by the buyer and the delivery times of the online retailer is a crucial affair in this intricate relationship between buyers of women’s clothes online.

Conclusion

When compared to the traditional methods, buying women’s clothing online, has particular advantages as a wide variety of clothing from different designers is presented for your viewing and choice at the click of a button. This has been made more convenient by short video presentation of the clothes online.